DIGITAL MARKETING STRATEGIST

Watkins full-logo
 
professionalHeadshot.jpg

Objective

Without a plan or goals, how Can success be measured?

Strategy has always been a part of my life outside of marketing alone. With my background in design, it was engrained in me to always start with a plan through an iterative process of sketching until my original ideas became more refined.

Once I transitioned into my roles as a digital marketer, project manager, and senior consultant, this iterative process of developing a strategy to tackle problems has endured. What I have learned through my varied experiences is that thoughtful execution will either result in success or learning opportunities, but without a strategy or designated outcomes, it is harder to recognize these accomplishments.

 

Experience

Digital Marketing & Web Specialist, School of Information Sciences at Illinois // Champaign, IL

March 2017 - Present

Oversee social media strategy, producing content that promotes engagement and analyzing results to make informed recommendations.

Plan and implement annual advertising efforts across multiple platforms.

Design advertising and other promotional materials and templates, collaborating with freelance designers as needed for large projects.

Business intelligence group (BIG), project manager // champaign, il

December 2018 - May 2019

Managed a team of seven consultants to develop a Knowledge Management implementation strategy for one of the nation’s leading student-run consulting organizations.

Illinois Business Consulting (IBC), Senior Consultant // Champaign, IL

January 2019 - May 2019

Involved with market analysis and survey development to inform a marketing strategy for a global management consulting firm’s predictive analytics and business intelligence products.

Illinois Business Consulting (IBC), Consultant // Champaign, IL

January 2018 - December 2018

Assisted a change management project through the development of a data analytics-focused training program for a large insurance company.

Developed an evergreen template for an international non-profit organization regional chapter’s inaugural annual socioeconomic report.

Media Communications Specialist (Graphic Design), Illini UNion // Urbana, IL

December 2013 - February 2017

Maintained client relationships of five campus units by reviewing marketing needs and evaluating goals to create marketing strategies that utilize both print and digital marketing.

Collaborated with various campus committees to develop unique marketing strategies and design materials for major initiatives such as:

  • Spring Jam (concert on the quad) / April 2015, 2016 / 3,000+ students attended 

  • Sexual Misconduct and Perceived Campus Response Survey / Fall 2015 / 6% response

  • Student Organization Resource Fee Referendum / Spring 2016 / 83% approval

InterestS

Beauty trends
Avid concert goer
Advocate for women coders
Watching tennis & hockey
Eating delicious food
Traveling


Education

University of Illinois at Urbana-Champaign

M.S. LIBRARY AND INFORMATION SCIENCE
May 2019
Pathway: Knowledge Management & Competitive Intelligence

Involvement: Teaching Assistant for Business Analytics course (IS 590BA – Fall 2018) and PR/Marketing Manager for Illinois ASIS&T Student Chapter

 

Bradley University // Peoria, IL

B.S. INTERACTIVE MEDIA, WEB & APPLICATION DESIGN
May 2013

 

Illinois Central College // East Peoria, IL

A.A. MULTIMEDIA
May 2011

Awards

ACUI Steal This Idea Awards

  • 2nd Place, Miscellaneous Category (2015) // “Illini Union Board Photo Booth Decal”

  • Honorable Mention, Calendar & Schedule (2016) // “Illini Union Board I-Book”

  • 3rd Place, Brochures (2017) // “African American Cultural Center Fundraising Brochure”

PRESENTATIONS

2016 COLLEGIATE MARKETING INSTITUTE, ACUI & NIRSA

  • “Sharing Your Marketing Message in a Unique Way”

COMMITTEES

SOCIAL MEDIA DIRECTORS, UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN

Contact

Email: hello@lisamwatkins.com

Phone: 309.883.4600

Currently based in Champaign, IL